15/10/2024

Savio Firmino joins the Aura Blockchain Consortium, taking a new step in its commitment to traceability and sustainability.

The Aura Blockchain Consortium is a consortium formed in 2021 by leading luxury companies that uses blockchain technology to ensure the traceability and authenticity of luxury products, providing a transparent and secure platform for both brands and consumers.

Initially, the brand will implement digital product passports for its iconic children’s collection, Notte Fatata, and is also considering integrating EUDR certification in line with European deforestation regulations due in 2026, reinforcing its commitment to sustainability and responsible sourcing.

Joining this initiative is an important demonstration of its commitment to traceability, improving supply chain transparency, product authenticity, consumer trust and customer experience in the high-end furniture sector and the luxury industry in general.